Organizations of all sizes and across industries face people-centric challenges, from hiring and scaling smart to building high-performance teams.  Redda Group, a management consulting and recruiting firm based in North Bethesda, Maryland, employs a deep bench of expert consultants to design and deliver individualized growth solutions. Guided by the visionary leadership of its CEO, Eliana Hassen, Redda Group has established itself as a trusted partner in advisory services, executive search, and leadership development for start-ups, multi-billion dollar corporations, non-profits, and government agencies.

The firm’s delivery of customized people-centric solutions has helped countless organizations confidently move toward creating sustainable growth. With a managing partner assigned to every project, clients receive the agility and personalized attention of a boutique firm combined with the extensive reach and resources of a larger consulting organization.

Eliana founded Redda Group in 2005 to provide consulting services that propel organizations forward by maximizing the potential of their greatest asset: their people.

The firm offers two core services:

1. precisely tailored advisory (consulting) services
2. executive, leadership, and professional search - recruitment and staffing solutions for companies seeking to build high-performing diverse teams, starting with leaders 

“There are two groups of leaders that fit the ideal customer profile for us,” said Eliana. “One group is business leaders: typically senior leaders in the C-suite who are either just landing in their jobs or who have been tasked with some sort of growth or turnaround objective. Most of these are businesses looking for strategic planning or growth advisory work. They may need to assess their leadership team, build their leadership team, or train their leadership team. That’s where we come in.

“The other group we do a lot of work with is public servants who are responsible for leveraging and applying tax dollars to drive change. Government is a growing vertical for us and one area where we are looking to expand our relationships within the county, for sure.”

The company name holds personal significance for Eliana. The word “redda” means “to help” in Amharic—the language of Ethiopia, where Eliana’s family hails from—and Redda Group takes seriously this commitment to support and elevate the organizations it serves and the community it is based in. Redda Group contributes a portion of its search fees to various causes in underserved communities.

This year, Redda Group turns 18. “This year we are ‘legal,’” said Eliana. “It’s been a tremendous journey, and I’ve had the opportunity to take my corporate experience from individual contributor to CEO and apply it to helping move companies forward.” 

Redda Group’s Key Offerings

End-to-End Recruiting Support

Redda Group is known for its executive, leadership, and professional recruiting services. As companies increasingly prioritize acquiring top talent and diversity and inclusion in leadership, Redda Group provides end-to-end support in hiring, managing, and retaining high-performing and diverse leadership teams. Their work helps organizations get the right people working in the right roles and build an inclusive and dynamic work environment that drives bottom-line success.

The firm believes that diversity is smart business. With data supporting that companies with diverse leadership teams outperform companies that aren’t as diverse,  Redda Group helps companies embed diversity into the strategic plan. With their proprietary talent acquisition process, they also train executives and help organizations remove biases from the interview process.

A commitment to excellence in all roles is about meeting business goals while simultaneously creating a meaningful social impact through diversity. In addition, by working with clients to build high-performing leadership teams, Redda Group helps companies build and foster cultures where different perspectives drive innovation and bottom-line success.

Eliana discovered a fundamental truth in the services industry: most business challenges revolve around people. The Redda team thrives on helping leaders navigate their people problems. They assist organizations in unpacking complex issues, helping them get unstuck, turn around, and grow. Their approach is to solve immediate problems and set the foundation for longer-term success, especially in building strong, unified teams that deliver results.

Impactful Executive Placement

For Eliana and her team, guiding executives into their dream jobs has just as significant an impact as helping company leaders solve complex human resource challenges. This aspect of their work goes beyond affecting business metrics. It’s personal. Redda Group’s genuine commitment to creating positive change underlies the firm’s work.

From the employer side, helping leaders untangle the challenges of fair and balanced hiring can be delicate work, and Redda Group is guided by strong experience. The ability to address nuanced challenges requires a deep understanding of organizational dynamics, and this understanding has helped Redda Group stand out. 

Supporting Government Effectiveness

Redda Group takes seriously its support for public servants who leverage tax dollars to drive change. These customers need strategic planning and transformation services. Expanding relationships within the county government is a priority this year as Redda Group seeks to make its own contribution to the public sector.

“A good percentage of our government clients leverage us in planning for the digital and operational transformation that become necessary to stand up their executive and board agendas, for example,” said Eliana. 

Looking Ahead: Fostering Local Business Networks

Eliana is from the DMV. “I grew up in D.C. proper, but we moved to Montgomery County in 1990, as I was starting high school,” she said. She attended and graduated from Albert Einstein H.S. in Kensington and has made Montgomery County her home ever since. She is a proud Terp and studied Business Administration with a minor in Marketing at the University of Maryland.

As her company has grown, she has begun to nourish a deep-rooted desire to engage and contribute more to the local business community. She sees herself as part of a strong network of small business owners and government leaders in Montgomery County, an ecosystem where CEOs support each other, share insights, and learn from one another. She wants this county to be a more forward-facing and collaborative environment wherein smaller, local minority- and women-owned businesses can thrive.

“This year we’re looking to engage with the County, as well as county-based businesses, from a business perspective,” said Eliana. “We help a lot of leaders and companies. Although we were founded and are based in Montgomery County, we haven’t really done that here yet.” 

Redda Group foresees putting more money where its mouth is by supporting local businesses through acquisitions and partnerships. By prioritizing relationships with minority and women-owned businesses and being open to transactions of all sizes, Redda Group demonstrates its commitment to community and economic development.

As the firm looks to the future, it focuses on growth and building new relationships in the private and public sectors. Eliana is eager to meet and collaborate with other leaders. Redda Group aims to help drive sustainable growth and organizational success for businesses and government agencies of all sizes across Montgomery County.